Agreed totally. Though a lot of theatre groups and theatre people dont take the need to bloody advertise as seriously as they should. And even with posters in windows, street theatre promos, newspaper and radio and internet advertising galore, not to mention networking, spreading the word, always having copies of the latest theatre company newsletter in your bag to give out when chatting to people, etc etc etc you still encounter zillions of people who "didnt know" about it.
I think part of that though is down to advertising overload because in mass media these days you encounter so many adverts that the brain can switch off - although mine has a default setting to note anything arty/ local/ creative.
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branchandroot
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Date: 2011-04-13 10:38 am (UTC)I think part of that though is down to advertising overload because in mass media these days you encounter so many adverts that the brain can switch off - although mine has a default setting to note anything arty/ local/ creative.